The Seneca Niagara Casino & Hotel has hired a tourism industry veteran to specifically focus on luring more Asian visitors to the venue.

Mann Lien, who most recently was vice president of Asian Marketing at Trump Plaza Hotel & Casino in Atlantic City, has been hired for a similar position at the Seneca Niagara Casino & Hotel.

Lien's hiring marks the first time the Niagara Falls, N.Y., gaming venue has hired an Asian marketing and outreach specialist.

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