The Best Search Engine Ranking Factors

Hum … “the best” implies as one of many solutions. That is a tricky statement, because each source claims a variety of ranking factors as important. Compounded by offering asymmetrical number of factors in each article which can fluctuate from 5 factors to 30; all claiming to be the most significant for ranking. So where does the authority for these claims and numbers originate?

For starters crawlers can only index what they can see. Keep in mind, crawlers do not see or read a website as humans do . If signals, such as codes and schemaare missing the crawlers consider this to mean there's nothing to rank, and so they move on.