For many years, Eric Mower + Associates has worked with clients on rebranding strategies.

Now, the Syracuse-based firm, which is also the region’s largest independent marketing and public relations agency, has done the same.

As of May 8, the agency will be known as Mower, a move that coincides with its 50th anniversary.

“The rebrand to Mower embodies the more direct, open and flexible realities of marketing in today’s world,” said Eric Mower, agency chairman, CEO and namesake.

Mower has…






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