In a political campaign, the most important thing you will do is constructing your campaign message.

Constructing Your Campaign Message Part 1: Threat. Evil. Villain.



Published on Aug 1, 2017

In a political campaign, the most important thing you will do is constructing your campaign message.

In this video, a few words about step 1, identifying the threat, evil or villain that you want to mitigate, fix or fight if you are elected.

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Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

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Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

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