Name and branding of hotel, conference center and culinary experience at richardson

[WNYresident]

NAME AND BRANDING OF HOTEL, CONFERENCE CENTER AND CULINARY EXPERIENCE AT RICHARDSON OLMSTED COMPLEX UNVEILED

“Hotel Henry, Urban Resort Conference Center” and “100 Acres, The Kitchens at Hotel Henry” names of hotel and conference center, and culinary experience, respectively

Original-concept hotel and urban resort conference center to open Fall 2016



To download press materials, including the logos and press release on official Hotel Henry letterhead, visit HotelHenry.com and click "Press Kit."



BUFFALO, NY – The Mansion Group announced today that “Hotel Henry, Urban Resort Conference Center,” is the official name of the hotel, conference center, special events and urban resort being built as the cornerstone development of the Richardson Olmsted Complex, a U.S. National Historic Landmark. Also, announced is the name and brand for the culinary experience at the new urban resort, “100 Acres, The Kitchens at Hotel Henry.” Local agencies Block Club and 19 IDEAS worked together to conduct market research, including perception surveys of more than 300 Western New Yorkers, as well as develop the brand positioning for the complex’s future hotel and conference center and culinary experience. Block Club then developed the two brands, creating the names, taglines, logos, type font and color palette, stationery and other brand assets.

The creators of the AAA Four Diamond Award-winning Mansion on Delaware Avenue will operate Hotel Henry, opening in Fall 2016. An original-concept hotel and conference center, Hotel Henry will follow in Henry Hobson (“H.H.”) Richardson and Frederick Law Olmsted’s—two of America’s foremost architects—vision, marrying beauty and function, business and leisure, history and technology. More than 140 years later, it's time, once again, to open the doors to a brand new cultural landmark in the City of Buffalo.

“’Hotel Henry’ is a contemporary name that references architectural legacy and a modern experience. It is cosmopolitan, and signals a freshness in this historic building. It is both classic and contemporary, without being ironic. It is handsome but soft, affirmative but welcoming,” said The Mansion Group Partner Diana Principe. “On a branding level, there are exciting opportunities with this kind of name. It explores the profile of this figurative Henry—as well as the historical Henry Hobson Richardson—and suggests exploration of his identity, as it relates to the brand’s spaces and offerings.”

Hotel Henry is the first of its kind—

• a hotel and urban resort conference center with full-service amenities, located in Richardson’s landmark structure, and situated among vibrant city neighborhoods and Olmsted’s historic landscapes;
• a conference center that will offer adaptable spaces equipped with transformational technology, giving business groups and organizations options they’ve never had before;
• special-event accommodations for 50 to 500 guests, where family, friends and peers will be invited to gather in spaces that are both modern and classic, a distinct, urban-Buffalo experience;
• and 100 Acres, The Kitchens at Hotel Henry, a culinary experience full of variety, offering dynamic dining opportunities, atmospheres and interactions.

After conducting local perception surveys of the building as well as market research on top destination hotels around the world, “Hotel Henry” was the chosen name for the hotel and conference center. The name “Hotel Henry” is a direct nod to the building’s architect, “H.H.” Richardson.

“In developing the brand for Hotel Henry, it was important to honor the past, while embracing the future,” said Block Club Creative Director Brandon Davis. “Richardson’s first name has a wonderful quality to it. ‘Hotel Henry’ is a contemporary name that references architectural legacy and a modern, cosmopolitan hotel experience. It offers creative branding opportunities and signals a new era for this significant building. The logo is comprised of custom modern serif and light sans serif lettering—marrying historic and cutting edge, just as the hotel will.”

Hotel Henry will offer a remarkable, memorable and distinct experience through personalized service, detail-oriented standards and high-tech amenities, serviced by a dedicated team of experienced professionals. It stands alone among its competitors.

Hotel Henry is an original-concept hotel and urban resort conference center that marries innovative, modern design with a historic landmark complex. The complex is an attractor for modern-conference attendees, business and leisure travelers, and local residents and consumers.

In total, the hotel will contain 88 guest rooms, and will uphold the architectural integrity of the building in combination with 21^st century elements and technology to appeal to the modern conference attendee and leisure traveler. In addition to drawing in travelers and conference-goers from outside of the Western New York region, the hotel and conference center will be a source of accessibility to the Richardson Olmsted Complex to locals and the greater Buffalo-Niagara community.

The Mansion Group has previously developed and currently operates the Buffalo-Niagara region's finest full service business and leisure hotel, The Mansion on Delaware Avenue. The Group is committed to restoring unproductive and tattered historical structures into meaningful community assets; delivering superior guest service in architecturally spectacular settings filled with contemporary décor and design, and innovative technology. To learn more about Hotel Henry, visit HotelHenry.com.

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Media Contact:
Katie Krawczyk

[WNYresident]

The Mansion Group announced today that “Hotel Henry, Urban Resort Conference Center,” is the official name of the hotel, conference center, special events and urban resort being built as the cornerstone development of the Richardson Olmsted Complex, a U.S. National Historic Landmark.

Just curious but why wouldn't they name it "The Richardson". Seeing it's listed as a National Historic Landmark etc.