Dairy Queen to add 100 restaurants in N.Y., many in Buffalo area
Dairy Queen chain makes expansion push in Western New York, seeking franchisees to add more of its year-round Grill & Chill locations
Dairy Queen is looking to beef up its presence in Western New York.
The Minnesota-based chain wants to add 100 restaurants to the state over the next 10 years and has targeted the Buffalo Niagara region for a good chunk of them. But rather than fill the market with ice cream stands, the company wants to amp up its newer DQ Grill & Chill concept.
It said Buffalo is an attractive market for growth.
“Buffalo is an area with great opportunity because it is a solid market with strong family connections and roots,” said Jim Kerr, vice president of franchise development for International Dairy Queen.
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