Vapor War
Our irrational hostility toward electronic cigarettes.
The American Lung Association, along with the American Cancer Society Cancer Action Network, the American Heart Association and the Campaign for Tobacco-Free Kids, recently called for e-cigarettes to be removed from the market. The groups say e-cigarettes have yet to be proven safe and that kids may be attracted to the products, some of which come in flavors like chocolate and strawberry. "Nobody knows what the consumers are actually inhaling," says Erika Sward, director of national advocacy at the American Lung Association.
Governments seem to be buying this view. The FDA has officially barred importation of e-cigarettes. "These appear to be unapproved drug device products," a spokeswoman tells the Times, "and as unapproved products they can't enter the United States." Australia and Hong Kong have also prohibited the devices.
That's a pretty awkward position. We restricted smoking, tobacco sales, and advertising based on decades of evidence that smoking was harmful to smokers and bystanders. Now we're treating electronic cigarettes the same way based on ... what? That "nobody knows" how bad they might be? The elements of smoking that justified our war on tobacco—carcinogens, combustion, secondhand smoke, even nicotine—have been removed or made optional. Is it really logical to ignore these differences?