Save: I am not sure of the nature of your business but here are some ideas that helped my business:
….relationship building - the closer your relationship the greater chance of maintaining your customers. My computer system had a comment section behind the customer’s file. If we talked about something personal, I noted so I could ask or follow up on the discussion during the customer’s next visit.
Customer Appreciation Week/Day – hardly any business does this anymore but it really works and is not expensive.
Opinion/Idea/Feedback Box – people like to give their opinions. Always followed up with a thank you note and some sort of discount towards their next purchase.
Feature and Benefit Slinger - what puts you above the competition? - Make numerous copies and put one in your customers’ bag Example: You are an expert in your line of business not just a cashier or stock boy - You know the product better than your competitor
Price and equivalency - We have Product A which is the same as or less expensive than Tops and provides the same features as the Tops’ equivalency. Or Consultative Selling - Product B offers a 1 year guarantee, rust proof. The life expectancy on Product A is 6 months. It is more cost effective to purchase Product B.
Almost Always, the customer was right. It was wise to please the disgruntled customer because a displeased customer told 10 others about their bad experience.
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Paterson is right for the wrong reason. He wants to raise money.
What we need to do it get rid of all the silly laws, licenses and fees on booze.
Let anyone sell it without a license.
Let the liquor stores sell whatever the hell they want.
We have a myriad of laws and lawyers willing to sue drunk drivers, etc.
There are how many law enforcement agencies to enforce alcohol laws?
As always the free market is the answer.
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