Marketing anyone?

[wheresthesun]

This is a happy little paycheck for marketing in WNY!

Vice President of Marketing



Our client, a prominent internet technology company in Western New York is searching for a Vice Presidentof Marketingto drive all marketing and sales activities related to the company's online offerings. This position will be responsible for the following:

* Define and execute marketing strategies to attract traffic to affiliate sites.Develop and implement the tools and processes to support these marketing efforts.
* Develop and execute all marketing communications and promotional programs associated with affiliate direct sales and consumer advertising programs, including print, online, electronic media, and direct mail.
* Responsible for the overall creative direction of the company.
* Develop the creative approach to direct marketing to affiliate call centers, including, but not limited to direct sales campaigns and commission programs.
* Collaborate with the sales and account management teams to optimize pricing and product mix including bundling of products and services, new subscriber offers, and price elasticity testing.
* Develop strategy for using external marketing, advertising and public relations and negotiates contract terms and conditions for major services. Serves as liaison with outside agencies on promotional campaigns.
* Establishes and maintains a consistent corporate image through the development of an integrated marketing strategy throughout all product lines, promotional materials, and events.
* Increase market share by driving subscriber and revenue targets through conceptualization, execution, and management of customeracquisition and retention marketing and promotional initiatives.
* Produce and analyze key trend reports measuring the performance of marketing campaigns and programs to optimize channel efficiency and maximize channel ROI.

The ideal candidate should have 10+ years of direct marketing or general management experience with a proven track record of successfully leading marketing, as well as the acquisition and retention of online customers. This position requires a Bachelors degree in Business Administration, Marketing or related field and an MBA is preferred.



Additional Information
Position Type: Full Time

Job Type: Employee

Salary Information: $150,000 - $190,000 Annually

Methods of Applying
Apply By Email: Email: lbowen@performancepros.net

[LHardy]

Is it me or does that position seem under valued given the responsibilities of the position?

[WNYresident]

Want an interview?

[Daisy H]

Is it me or does that position seem under valued given the responsibilities of the position?

Not in Buffalo.

[Willybeen]

Seems like a great job. The 10 years of experience kind of kills it for me though. Good luck to the right candidate.